Plan de negocio para el fortalecimiento de la microempresa Kumis Patiano el Oasis en la ciudad de Popayán

Abstract

This study aims to support the sustainable economic development of our region and participate in the transformation with a traditional product such as the pasteurized KUMIS PATIANO, in the department of Cauca, Popayan. This includes the characteristics of our target market, a local market study regarding the PATIAN KUMIS, a survey was taken as a research method where it intends to evaluate the potential of the product in the city, from this study we have the opportunity to establish and project sales annual, the size of the company, including the assembly for the production of 2,800 liters per month. Secondly, the characteristics and their nutritional content were evaluated, in this way to identify the differentiator in our product, as well as the raw material and inputs required for its production, the process necessary to carry out the final product through the flowchart is exposed. of activities. It ends with the financial study that allows you to determine your VPN and TIR in 3 scenarios.